Thuật ngữ Marketing

Thứ Hai, 19/10/2026

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4P 4U 5W1H 7P

A

A/B Testing Advertising Affiliate AIDA

B

Brainstorming Brand Brand Ambassador Brand Guideline Branding

C

Chương trình khuyến mãi Churn Rate CMS Công thức PAS Content Angle Content Calendar Content Creator Content Marketing Content Strategy CPC CPL (Cost-per-Lead) CPM CPS CR (Conversion Rate) CRM CTA CTR Customer Customer Behavior (Hành vi khách hàng) Customer Journey Customer Lifetime Value Customer Persona Customer Retention Customer Value

D

Data Driven Demographic

E

Earned Media Email Marketing Engagement

G

Gamification Marketing GT và MT

H

Horeca

I

Influencer Insight Integrated Marketing Communication

K

Key Message Key Visual KOL

L

Landing Page Lead

M

Ma trận CPM Marcom Market Analysis Market Research Market Segmentation Marketing Funnel Marketing Mix Marketing Myopia Marketing Online Marketing Strategy Marketing xanh Mass Marketing Media Mô hình 3C Mobile Marketing Multi Level Marketing

N

Network Marketing

O

Omnichannel Out-of-Home Owned Media

P

Pain Point Personal Branding Pillar Content Positioning Map POSM Price Product Life Cycle Promotion Public Relations

R

Rebrand Referral Retargeting Return on Investment

S

Sampling SCAMPER Seeding Segment SEM Slogan Social Commerce Social Listening Social Media Social Proof Storytelling STP Sự hài lòng của khách hàng SWOT

T

Tagline Television Commercial Tháp nhu cầu Maslow Thông điệp (Message) Toàn bộ về Phân phối (Place) trong 4P và 7P Touchpoint Trade Marketing

U

UA Marketing UI (User Interface) User Generated Content USP UX (User Experience)

V

Value Proposition Viral Content